GDPR Privacy Policy

Last updated on 2 August 2018

Agro’Novae is committed to protecting your personal information and your privacy. Personal information is the data associated with an identified or identifiable individual. This Privacy Policy describes the types of personal information which we collect or receive, how we use, share and protect your personal information, how we use cookies and similar technologies, and your rights and options as the data subject.

Personal information we collect

Information you provide

We collect or request your personal information whenever you:

  • Contact us by email, phone, post or any other means;
  • Request a price quote or information;
  • Buy a product or service;
  • Create or manage your account;
  • Register or activate a device (like a payment terminal);
  • Sign up for our newsletters;
  • Participate in surveys, contests or other promotional activities.

The type of personal information that we may request will usually be obvious to you when you are providing it. This personal information could include:

  • Your name;
  • Your contact information (like your street address, email address and telephone number);
  • Your professional information (like your job title);
  • Your identification information (like your username);
  • Your financial data (like your credit or payment card number, bank account number and billing address).

Information we collect automatically

In addition to the personal information you provide to us, our web servers automatically collect the domain names of all visitors to our website, and we also use third-party web analytics services which may collect information such as your IP address, the type of device you are using, your device’s ID and other technical information by means of cookies and other similar tracking technologies. In some countries, including within the European Economic Area, certain information may be considered to be personal data under the applicable data protection laws.

Collecting information gives us a better understanding of the visitors who come to our website, where they came from and the site content which interests them. We use that information for internal analysis and to improve our website’s quality and relevance to our visitors. Some information may be collected using cookies and similar tracking technologies.

Information we collect from third parties

From time to time, we may receive personal information about you from third-party sources (including retailers, distributors and other third parties that sell our products), but only if those third parties are allowed or required by law to disclose your personal information to us. The types of information we may collect from third parties include contact information, billing data and shipping details. We use the information we receive from those third parties to supply the requested product(s).

How we use the information

In general, we only use the personal information we collect for the purposes described in this Privacy Policy or for similarly compatible purposes or for purposes explained to you at the time when we collected your personal information.

In particular, we use your information to:

  • Supply the products you buy, comply with our agreements with our and manage our business relationship;
  • Activate, register and update the products you have bought from us;
  • Send you important notifications about our terms, conditions and policies;
  • Operate our business and evaluate and improve our company (namely by developing new products, optimizing and improving our services, and analysing our products);
  • Carry out credit checks and other appropriate financial precautions;
  • Perform accounts, audit, reconciliation and collections functions, along with other internal business functions;
  • Analyse and process data (including market and consumer studies, customer satisfaction studies, trend analyses and financial analyses);
  • Protect against fraud and other illegal activities, complaints and unfounded liability claims, establish, exercise and defend legal rights and comply with our legal and regulatory obligations under current laws;
  • Maintain the physical security of our premises (for example, via visitor logs) and our electronic security;
  • Inform you about upcoming events, updates, news and our latest products;
  • Operate and manage our website.

We may also use your information in an approved form which does not allow for the identification of individual customers, in order to evaluate and improve our portfolios.

Legal basis for processing personal data

For the European Economic Area, our legal basis for collecting and using the personal data described above will depend on the personal information in question and on the specific purposes for which we are collecting and requesting it.

That being said, we only collect personal information from you in one of the following instances:

  • You have given your consent;
  • We need your personal information to provide a service or execute a contract or agreement concluded with you; or
  • Its processing is in our legitimate interest and is not supplanted by your data protection interests or by your fundamental rights and freedoms.

In some cases, we may be bound by law to collect personal information from you or may otherwise need your personal information to protect your vital interests or those of another person.

If you have any questions or require further information about the legal basis upon which we collect and use your personal data, please contact us using the contact information provided below.

Information we share

We may disclose your personal information to the following categories of recipients:

  • Our third-party service providers, including transport service providers, retailers and distributors, and sales agencies;
  • Any competent law enforcement organization, regulatory or government agency, court or other third party to whom we believe it is necessary to disclose the personal information (i) under current laws or regulations, (ii) in order to establish, exercise or defend our legal rights or (iii) to protect your vital interests or those of another person;
  • • Relating to a proposed purchase, merger, reorganization, acquisition, dissolution or liquidation of any part of our company, to the extent that we inform that third party that your personal information must only be used for the purposes laid down in this Privacy Policy;
  • Any other person to whom you have authorized us to disclose your information.

How we protect personal information

We take data protection and the right to privacy very seriously. We have organizational, technical and physical protection systems in place to protect personal information from destruction, loss, alteration, access, disclosure and accident, illegal or unauthorized use. Given that the submission of information over the Internet is never entirely secure, we cannot guarantee the security of the information you submit over the Internet. Such submissions of information will take place at your own risk.

Data storage

We store the personal information we collect from you when we have a legitimate ongoing business need to do so (for example, to supply a product to you).

If we have no legitimate business need to process your personal information, we will delete it or anonymize it or, if that is not possible (for example, because your personal information is stored in archived backups), then we will store your personal information securely and will isolate it from any further processing, until such time as it can be deleted.

Your rights and options

To the extent allowed by the applicable law for your jurisdiction, you may have the right to:

  • Access certain of your personal information that we have in our possession and obtain a copy of that information;
  • Update or correct any inaccuracies in that information;
  • Challenge our use of your personal information;
  • Block or delete your personal information from our database;
  • Challenge the processing of your personal information;
  • Ask us to restrict the processing of your personal information;
  • Request the transferability of your personal information.

You also have the right to refuse to receive the marketing communications we send you, at any time. You can exercise that right by clicking on the unsubscribe links in the marketing emails we send you.

Likewise, if we have collected and processed your personal information with your consent, you may withdraw that consent at any time. The withdrawal of your consent will not affect the legality of any processing we performed prior to that withdrawal, nor will it affect the processing of your personal information performed on a legal basis other than consent.

You have the right to lodge a complaint with your local data protection authority concerning the way we collect and use your personal information. For more information, please contact your data protection authority.

To exercise these rights, please write to We will handle your request in accordance with current data protection laws. To protect your privacy and maintain data security, we may take measures to verify your identity before granting you access to your information.

Links to other websites

Our website may contain links to third-party sites. We are not responsible for the contents or privacy practices employed by other websites.

International data transfers

Your personal information may be transferred to and processed in countries other than your country of residence. Those countries’ data protection laws may differ from the laws in effect in your country (and in some cases may not offer as much protection).

However, we have taken appropriate precautions to ensure that your personal information will remain protected in accordance with this Privacy Policy. When we transfer your personal information to other countries, we rely on at least one of the following:

  • The European Commission’s adequacy decisions recognizing that countries outside the EEA have national laws that protect personal information according to standards which are substantially similar to the ones required by EU law;
  • The European Commission’s standard contractual clauses which require recipients of personal information located outside the EEA to continue to protect the personal information they receive in accordance with the standards required by EU law;
  • Other legal data transfer mechanisms or legal dispensations from restrictions on data transfers.

More information is available on request.

Changes and contact

We may update this Privacy Policy in response to legal, technical or business developments. Whenever we update our Privacy Policy, we will take appropriate steps to inform of the changes we are making, depending on their scope. We will obtain your consent to any significant changes to the Privacy Policy, if and when required by current data protection laws.

You can see the date on which this policy was last updated by checking the last update date provided at the top of this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us as follows:

Agro’Novae Industrie
À l’attention du service administratif
11, espace Saint Pierre
04310 Peyruis, France

You can contact our Data Protection Officer at:


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